hi, I’m Jia-yi 👋
I’m a Taiwanese illustrator but I grew up in England. Being from these two islands shapes my fun and colourful approach to illustration and design.
I passionately believe that good illustration can solve problems, not just be decoration. Illustration should tell a story, be fun and ultimately have meaningful emotional impact!
I studied Illustration (BA) at Falmouth University and have worked across editorial, animation, startups, and product incubators. Now represented by the lovely folks at Folio Agency.
Selected Clients
BBC International, The Telegraph,
Nexus Studios, Forbes Japan,
National Geographic, The Economist, Mail on Sunday, John Lewis, Chester Zoo
let's work together
☞
let's work together ☞
Since you made it this far, here’s a fun fact I was once on a plane that caught on fire 🔥
© 2026 Jia-yi Zoe Liu