Hello!
I’m Jia-yi 👋
I’m an illustrator who passionately believes that good visuals solve problems, not just decorate.
Proudly Taiwanese (yes, I will ask if you’ve eaten, and yes, I do carry snacks), my culture shapes my vibrant approach to illustration and design.
Whether it's building illustration systems, illustrating editorial features, or creating branding - I translate complex ideas into inclusive, engaging design. I don’t just make things look nice, I help brands feel human.
I studied Illustration (BA) at Falmouth University and have worked across editorial, animation, startups, and product incubators. Now represented by the lovely folks at Folio Agency.
Selected Clients
BBC International, The Telegraph,
Nexus Studios, Forbes Japan,
National Geographic, The Economist,
Mail on Sunday, John Lewis, Chester Zoo
Let’s work together
Looking for someone who’s creative, collaborative, and great at bringing abstract ideas to life? I’d love to hear from you.
Since you made it this far, here’s a fun fact I was once on a plane that caught on fire 🔥
© 2025 Jia-yi Zoe Liu