The Drop
Brand identity design
⛔️ Problem
The client had done the research into competitors and personas, but the client struggled pulling all the elements together into a creative direction.
✅️ Solution
To take all the research provided and understand the pain points of The Drop to create a new branding direction.
The end result is a custom font logo which tells a story that aligns with the values of the brand. Complete with new guidance on type choices and colour palette. As well as designing a concept around stamps that can be rolled out to merchandise and packaging.
