Magnetic Rock

Illustration concept, Illustration system, Merchandise design

Creative Director: Tim Aiken

⛔️ Problem


Magnetic Rock was a product incubator for cyber security tools which could be quite abstract & dry - it was difficult to add personality and fun into the brand and attract potential hires as well motivate current staff.

✅️ Solution


To create an illustration system of expressive characters that use the brand’s colour palette to create unique gradients that would make the company seem more personable and compelling.

A stylized digital illustration of a scene with two women. One woman is standing against a wall, looking over her shoulder, while the other woman is on the ground, holding a sword, and leaning forward. The scene has a monochromatic, bluish color sche
Illustration of two people sitting on floating blocks, each using a laptop or tablet in a stylized, abstract art style with shades of blue and gray.

The action.

In order to make the brand come alive, I wanted the characters to reflect the company values of being “builders” and “innovators”. What does that mean? What kind of things are these characters doing?

So when it comes to 2D flat side view humans, the Egyptians were the first and the best perhaps. It just so happens they were always depicted “doing” and innovating” too.

The unfolding.

I also worked on the Magnetic Rock logo itself, I wanted to bring in the feel of movement with the illustrated gradients.

I also decided to use paper origami to play with some more dynamic movements with the MR word mark. From the following studies I made different versions of the logo.

A modern, abstract background with geometric shapes in shades of black, white, and gray, with the word 'purpose' written in large, bold letters at the bottom and smaller text beneath.
Silver triangular paper airplane with a shiny, reflective surface on a dark background.
A geometric abstract background with shades of gray and black, featuring sharp angles and the word 'values' in bold white text. Smaller text reads: 'We don't stop at great, We know when to move fast or slow, We care for each other, We are relentlessl
Close-up of a modern electronic device with black, gray, and white surfaces, showing rounded edges and sleek design.
A graphic design poster with the word 'purpose' at the top, featuring text about impacting the world and empowering others, and an abstract silver geometric shape origin resembling folded paper or paper planes.
A graphic with the word 'mission' in bold, large font and a subtitle 'We exist to up-skill humanity.' The background features abstract geometric shapes in dark and light shades of gray and black.
Abstract geometric design with triangular shapes in shades of gray and black.
Collection of nine abstract geometric shapes on a gray background, including circles, squares, triangles, and other polygons in shades of black, white, and gray.

Collection of nine abstract geometric shapes on a gray background, including circles, squares, triangles, and other polygons in shades of black, white, and gray.

Nine geometric shapes on a dark gray background, including a circle, square, stairs, house, plus sign, and triangles in black and white.

Nine geometric shapes on a dark gray background, including a circle, square, stairs, house, plus sign, and triangles in black and white.

Abstract geometric shape with sharp edges in shades of gray and white on a dark background.

Abstract geometric shape with sharp edges in shades of gray and white on a dark background.

*The 3D renders are made by Anastasia Voj.

*The 3D renders are made by Anastasia Voj.

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